Personal Information and Purposes and Disclosure
Midway allows Web Site visitors to sign up to receive electronic newsletters at the Web Sites, and to participate in online contests and sweepstakes. We may offer fan clubs, chat rooms, interactive forums, and other premium content in the future. In order for visitors to participate in these features, Midway collects personal information such as your date of birth, name, e-mail address, phone number, or home address. In some cases, if you do not provide the requested information, we will not be able to provide you the products or services you are requesting (e.g., we can’t send you a newsletter if you don’t give us your e-mail address). In some cases, you may be given the opportunity to provide demographic information such as your gender, your hobbies, your household income, your employment status, your ZIP/postal code, the types of games you prefer to play, game platforms you own, and other gaming-related preferences.
The required information we collect is used by Midway to improve our products and the services that we provide to you. For example, if you provide us with your e-mail address, we will send you important messages such as message board notifications, personalized newsletters, other special news and opportunities from Midway. The voluntary information is used to better tailor our communications and services to your interests. If you do not provide voluntary information, you may not be able to participate in certain features. If this is the case, you will be notified at the time you provide (or do not provide) such information. In some instances, you may be given the option to have your information used for an activity or service different from the activity or service that you are requesting (e.g., have your name entered into a contest when registering for our newsletter). If you choose to participate in these additional activities, we will use your information for such activities as well.
E-mails sent to subscribers of our newsletter may contain web beacons (clear GIFs or web bugs). Web beacons allow us to monitor our users’ readership levels so that we can identify aggregate trends and individual usage to provide our customers more relevant content or offers. For example, web beacons may recognize activities such as when the e-mail was opened, how many times a message was forwarded, which URLs were clicked, some information about the message in which the URL was found, and the actions taken by a visitor on the Web Sites after clicking on a URL in the e-mail.
We will give you the opportunity to “opt-out” of having your personal information sent to third parties at the time you provide that information. If you “opted-in” originally, but later want to opt-out, you may do so at any time by sending an e-mail message from the address you used when registering with Midway to firstname.lastname@example.org and a request that we not share your information with our business partners.
If you decide that you no longer wish for Midway to retain the information you have provided to it, simply send an e-mail message from the address you used when registering on the Web Sites to email@example.com and a request to terminate your account.
You may contact us to see what information we may have about you at firstname.lastname@example.org. At that time, you may be asked for personal identifying information such as address, zip code, date of birth and telephone number. This information is necessary to proceed with your request and will be used for authentication purposes only. Upon authentication, we will provide you with all of your information for your review. You may instruct Midway to revise, update or delete any and all of your information in our files and we will abide by your instructions.
How to Reach Midway and the ESRB
Midway has reasonable security measures in place to protect against the loss, misuse and alteration of the information under their control. For example, we use standard server security to help prevent an intruder from retrieving personal information about the Sites’ users.
Children and the Web Sites
It is Midway’s policy not to collect information from children 12 or younger at the Sites, and Midway employs industry standard technical measures to prevent children from providing us with any personally identifiable information. Children 12 and under may still surf the Sites, and may see many links to other web sites while doing so. While Midway makes efforts to insure that these links to other sites contain material appropriate for all of our visitors, we urge parents of those visitors 12 years old and younger to supervise their children’s Internet usage. Children from the ages of 13 to 17 are able to participate at the Web Sites. We strongly urge these parents to monitor their children’s Internet usage, and to actively participate in the selection of web sites their children visit.